Alicia Hassinger

Alicia Hassinger is practice director for Communications Strategy Group’s Consumer practice. In this role, she oversees the implementation of client activity, functioning as an account strategist, media liaison and day-to-day executor of client needs.

Alicia brings more than 14 years of practical communications experience in agency, non-profit and freelance disciplines to her work with CSG|PR. This diverse background provides solid benefits for CSG|PR clients, as evidenced by successful campaigns ranging in size and scope from small, tightly targeted initiatives to major national efforts.

In addition, Alicia has had proven success in gaining coverage in local, national and trade media for organizations of all sizes. She has secured placements in Bon Appetit and Maxim; on The TODAY Show and local television in markets across the country; and regular bylines in trade publications like Wind Systems Magazine and Chief Learning Officer for both business-to-business and business-to-consumer clients.

Prior to her work with CSG|PR, Alicia directed all public relations, marketing and advertising for a Denver-based restaurant group, where she built successful programs for a brand new location, as well as devised innovative ways to bolster the exposure of well-established restaurants. During this time, she also served as a freelance public relations and marketing consultant for other consumer-focused businesses. Previously, Alicia was an account coordinator for PfeifferHigh Public Relations, a top investor relations agency in the Rocky Mountain region, where she handled client services and research functions.

Alicia graduated with a Bachelor of Arts in communications from the University of Denver, and joined CSG|PR in June 2004.