Crystal Thomas

In her role with CSG|digital, Crystal Thomas is responsible for implementing digital public relations strategies for clients of Communications Strategy Group, specifically working on content distribution and conversation.

Using targeted and measureable online influencer relations through search engine optimization, Crystal works with CSG|PR’s six practice areas to strategically integrate digital PR tactics into traditional PR campaigns. Crystal is responsible for account management, content creation and distribution, influencer research, social media strategy and blogger relations.

Since joining the digital PR team, Crystal has been involved in a broad range of projects on behalf of clients ranging from small, growing businesses to Fortune 500 companies. Crystal has managed viral video campaigns on behalf of Boom Broadcast, coordinated guest blogging opportunities on EverydayHealth.com, secured media placements on various blogs and online news sites and implemented and managed social media channels for various clients.

Prior to joining CSG|PR, Crystal managed fundraising and communications for a national non-profit organization based in Phoenix, Ariz. As fundraising and communications manager, Crystal was charged with educating children and the community about the dangers of skin cancer, increasing the organization’s visibility in the community and organizing fundraising galas and events in Arizona and Massachusetts.

In addition to her communications experience in the non-profit sector, Crystal interned for an Arizona-based public relations and marketing agency, and worked as a dating coordinator for one of the largest Colorado-based dating services.

Crystal earned a bachelor’s degree in speech communication from Colorado State University, and joined CSG|digital in September 2009.