Shannon Fern

Shannon Fern joined Communications Strategy Group in June 2008. Shannon possesses more than eight years of diverse communications experience with expertise in the areas of public and community relations, event planning, and sponsorship marketing.

Before joining CSG, Shannon developed and implemented a comprehensive sponsorship and community marketing platform that drove Dick’s Sporting Goods’ entry into the Colorado market. As Senior Community Marketing Manager, Shannon successfully negotiated and implemented two naming rights partnerships, and more than 100 professional sports and grassroots sponsorships, while serving as official spokesperson for the company in Colorado.

From 2001-2005, Shannon honed her community relations and marketing skills in local government and parks and recreation in Highlands Ranch, CO. In addition to spearheading the redesign of organizational marketing collateral, she planned and executed the operations and publicity for more than 10 annual events, and developed a two-time award winning public information campaign.

Shannon launched her career with the Valero Texas Open, a PGA Tour Tournament. As Marketing Coordinator, she developed and executed the tournament’s marketing plan; managed the creative direction, development and distribution of marketing materials; and ensured fulfillment of all sponsorship commitments.

Shannon serves on the Colorado Parks and Recreation Foundation Board of Directors and has also lent her talents to organizations such as the Arthritis Foundation and Leadership Douglas County with pro bono public relations and communications work.

Shannon earned a bachelor’s degree from Trinity University in San Antonio, Texas, with a double major in Business Administration and Communication.